When you make mistakes (and we all do), it is what you do NEXT that matters most. As most of the world saw today, Tiger Woods came out with his official apology after months of absence and silence. He said everything you could have wanted him to say. He took full responsibility for his actions, praised his wife for her “grace” in the circumstances, defended his wife and family, and announced he had been in counseling and rehab this whole time and will be going right back to rehab. Business-wise it was brilliant; golf is happy they will soon (probably not soon enough) get their champion back; and sponsors can breathe a sigh of relief. My feedback as a relationship coach? He has thus far done all the right things (from what we see) to get his marriage back. As he mentioned, it is not his words but rather his long term actions that will earn him back his wife’s trust. But he has made all the right steps thus far. Lesson to be learned by anyone who makes monumental mistakes? There is always hope for tomorrow. You CAN start over. Yes, you will have consequences and major damage control. But it is what you do AFTER the mistake that determines the quality of your future. The public forgets. Those closest to you don’t, unless you sincerely confess and make amends over time.